THE POWER OF WHITE SPACE

When considering design, there are often fears around leaving white space, or what is also referred to as “negative space”.

As designers, we want to redefine this association to highlight the positives associated with white space, as it ultimately allows for the designs to do the talking. Within all forms of design, we often fall victim to the misconception that more is always merrier, but when you take a step back and simplify exactly what you’re trying to achieve, white space acts as a powerful tool to emphasise interactivity and engagement with what you really want the viewer to see.