REBRANDING THE BRIDGE | PT 02 | THE ADVERT FOR DESIGN

Quintessential bridges cross our rivers, and yet on motorways that we pass every day, bridges are left grey and neglected.

But what if we were to take this as an opportunity and unlock and occupy this new territory? 

Vegetation, artistic displays of light or innovative forms that challenge and question the traditional ‘bridge’ could transform these dull and bare canvases into a destination for art within the ordinary; an advert for design.